Strategic Aspirations 2025
The 2025 Strategic Aspirations were introduced in 2019 and are set to conclude this year:
Sales have more than doubled, reaching DKK 309 billion in 2025 with a compound annual growth rate (CAGR) of 17%.
Operating profit has more than doubled, reaching DKK 128 billion in 2025 with a CAGR of 16%.
Obesity care sales have increased from DKK 6 billion in 2019 to DKK 82 billion in 2025.
Rare Disease positioned for sustained growth with late-stage pipeline of denecimig (Mim8) and etavopivat.
DKK 306 billion has been returned to shareholders from 2020 to 2025.
Treatment provided to 46 million people living with obesity and diabetes, an increase of ~16 million patients since 2019.
Novo Nordisk expects to introduce new Strategic Aspirations as part of Capital Markets Day on 21 September 2026. Until that time, reporting and tracking of progress will continue across key dimensions of the Novo Nordisk business.
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Strategic Aspirations 2025 |
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Progress in 2025 |
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Financials |
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Deliver solid sales and operating profit growth |
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Drive operational efficiencies |
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Enable attractive capital allocation to shareholders |
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Innovation and therapeutic focus |
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Develop superior treatment solutions for Obesity |
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Further raise innovation bar for Diabetes treatment |
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Strengthen and progress Rare disease pipeline |
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Commercial execution |
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Strengthen Diabetes leadership to more than one-third |
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More than DKK 25 billion in Obesity care sales by 2025 |
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Secure a sustained growth outlook for Rare disease |
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Purpose and sustainability |
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Progress towards zero environmental impact |
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Adding value to society and being recognised as a sustainable employer |
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